This guide explains how to read Product Performance data to identify best-selling products and those needing improvement. It applies to both Join Fulfill and Self-Fulfill sellers .
Access Product Performance #
The Product Performance page displays all metrics for each product over your selected time period. Follow these steps to open the page and filter the data.
- From the sidebar, select Performance > Product Performance .
- Choose a time frame: Today , Last 7 Days , Last 30 Days , or Custom .
- The product list is displayed with corresponding metrics, sorted by default Revenue .
- Click on the column header to sort by a different metric: Views , Orders , Conversion Rate …
Meaning of each indicator #
Each metric reflects a stage in the customer’s buying journey. Understanding each metric correctly helps you identify where the problem lies in the funnel.
- Views : The number of views a product page receives. This reflects traffic to the product from ads, organic traffic, or the in-store menu. Low views indicate that the product hasn’t been sufficiently exposed or overall traffic is weak.
- Add to Cart : The number of times customers click to add a product to their shopping cart. This reflects the level of genuine interest after viewing the page. A low Add to Cart / Views ratio often indicates problems with the images, descriptions, or price.
- Orders : The actual number of orders for the product during the selected period. Reflects the final conversion.
- Revenue : Total revenue from the product during the selected period.
- Conversion Rate : The ratio of views to orders . Benchmark: 1-3% is the average for dropshipping.
Data-driven analysis and decision-making #
Combine multiple metrics to classify products and determine appropriate action. The table below lists common scenarios and suggested solutions.
| Situation | Awareness index | Suggested actions |
|---|---|---|
| High views , low add to cart | Low View/Cart Ratio | Improve images, descriptions, and pricing. Conduct A/B testing on the product page. |
| Add to Cart cao, Orders thấp | Low Cart/Order Ratio | Check the checkout: shipping cost, payment method, page speed. |
| High orders , low revenue. | Low AOV | Add upsells, bundles, or try increasing the price. |
| All indicators are low. | The product has no traction. | Consider stopping the ads or changing the product. |
| Views cao, Orders cao | The product is working well. | Scale ads, increase budget, duplicate product pages. |
Determine which products should be scaled. #
A product that qualifies for scaling is one that has demonstrated conversion, not just high traffic. Check all four criteria below before increasing your budget.
- Conversion rate above 1.5%
- At least 10 orders in the last 7 days
- Positive profit margin (check via How to view profit directly on the system )
- There haven’t been many complaints or disputes recently.