This page introduces the reporting tools available on BettaMax and explains when to use each one. Read this page before viewing the detailed instructions for each report.
Reports are available on BettaMax. #
BettaMax offers two main types of reports, each answering a different set of questions about business performance.
| Report | Located at | Answer the question | Applicable to |
|---|---|---|---|
| Store Performance | Performance > Store Performance | How much is the store making? What is the conversion rate? | Join Fulfill |
| Product Performance | Performance > Product Performance | Which products are selling well? Which products have many views but few orders? | All sellers |
Store Performance — Measuring Overall Performance #
Store Performance provides an overview of your store’s financial health, helping you track revenue and profitability over time.
Key metrics in the Store Performance report:
- Total Revenue : The total revenue, including product prices and shipping fees collected from customers.
- Profit : Profit after deducting Fulfillment Costs.
- Orders : Total number of orders in the selected period.
- Conversion Rate : The percentage of visitors who generate an order.
- AOV (Average Order Value) : The average value of each order.
Use Store Performance to track daily performance, compare this week’s results to last week’s, and evaluate the impact of your advertising campaigns on overall revenue.
See detailed instructions: How to read and analyze Store Performance metrics
Product Performance — Measuring the effectiveness of each product #
Product Performance analyzes the effectiveness of each individual product, helping you identify which products need optimization and which should be scaled.
Key metrics in the Product Performance report:
- Views : The number of views a product page has received.
- Add to Cart : The number of times a customer has added a product to their shopping cart.
- Orders : The actual number of orders for that product.
- Revenue : The revenue generated from that product during the selected period.
- Conversion Rate : The conversion rate from view to order.
Use Product Performance to identify best-selling products, detect products with high traffic but low conversions, and decide which products should be discontinued.
See detailed instructions: How to read Product Performance metrics
How to read data over time #
Both reports allow filtering data by time frame. Choosing the right time frame results in more accurate and effective comparisons.
Available timeframes:
- Today : Daily tracking, see new orders for the day.
- Last 7 Days : Compare this week to last week.
- Last 30 Days : Assessing trends by month.
- Custom : Select any time period. Use this when evaluating campaigns with specific start and end dates.