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Advertorial Page

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This guide will help you create and design an Advertorial Page in BettaMax to use as a pre-lander for your advertising campaign. You need to do two separate things: create the page in the Pages section, then go to the Theme Editor to design the interface and add a CTA button. This should take about 15 minutes.

Before we begin:

  • I have a BettaMax store and I’m currently logged into my account.
  • A theme has been activated (active status) in the Themes section.
  • You already have a product or checkout link that you want to attach to the CTA button.

What is an Advertorial Page? #

An Advertorial Page is a long-form content page that acts as a pre-lander, positioned between the advertisement and the product or checkout page. This page helps build trust, tell the product story, and prepare customers psychologically for purchase before they click the CTA button, thereby increasing conversion rates.

Note: Advertorial Pages operate independently of product pages. Create them in the Pages section first, then go to the Theme Editor to design the interface and add CTAs.

Step 1 — Create a new Advertisement page #

This section creates the Advertorial page in the content management system. Once completed, the page will appear in the Pages list and be ready for interface editing in the next step.

  1. Truy cập My Store > Page > Create Page.
  2. Enter a page title for the page (e.g., Advertorial Page ).
  3. Add content to the Content box : text, images, or videos introducing the product.
  4. Fill in the SEO title and meta description in the section below.
    Tip: Fill in the SEO title and meta description right when creating the page so that the Advertorial Page can be indexed if you want to add organic traffic from natural search.
  5. Click Create Page to save the page.

Step 2 — Customize the interface in Theme Editor #

After creating the page, you go to the Theme Editor to design the Advertorial Page interface, add the page to the navigation menu, and attach a CTA button. This part consists of three actions performed sequentially within the same Theme Editor screen.

Note: Only the active theme (in the Active state ) will display the Customize button . Please verify the correct theme before making any edits.

Select the Adventure page in the Theme Editor. #

You need to switch the Theme Editor to the correct Advertorial page before you can start editing the layout and adding elements.

  1. Access My Store > Themes > Customize on the active theme.
  2. Click the dropdown menu at the top of the Theme Editor screen.
  3. Select Pages , then choose the name of the Advertorial page you created in Step 1.

Add pages to the navigation menu. #

Adding an Advertorial Page to the menu makes the page accessible from the store and allows for linking to it in advertising campaigns.

  1. Select the Menu tabs component in the left-hand panel.
  2. Click Add tab .
  3. Enter the tab name in the Tab title field (e.g., Advertorial Page ).
  4. In the Go to section , select Pages , then select the Advertorial page name.
  5. Click Save in the upper right corner.

Set up the CTA button. #

The CTA button is the most important component of an Advertorial Page, directing visitors to the product or checkout page after they have read the content.

  1. Drag and drop the Button (Element) element to the desired location on the page.
  2. Click the newly added button to open the General tab in the left-hand panel.
  3. In the Action section , select the appropriate navigation:
    • To access the product page: select Page > Page select > Product > select the product.
    • Directly to checkout: select Target URL > paste the product checkout link into the URL field.
    Tip: Attaching a call to action (CTA) directly to the checkout page using the Target URL instead of the product page shortens the customer journey and increases conversion rates.
  4. Rename the button in the Label box to your desired CTA (e.g., Check it out or Buy now ).

Step 3 — Save and check #

After completing the setup, save all changes and test the page before running the ads.

Warning: Click Save after each change in the Theme Editor. BettaMax does not automatically save when you switch sections or close the browser.
  1. Click Save in the upper right corner of the Theme Editor screen.
  2. Tap the Preview (eye) icon to view the Advertorial page on the physical store.
  3. Test the CTA button: click it to ensure it navigates correctly to the product page or checkout page you’ve set up.

Related articles #

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