What is the Abandoned Checkout feature?
Abandoned Checkout is an extremely important feature in Email Marketing in general and Dropshipping in particular.
It is an automated mechanism set up to send reminder emails to customers who have performed the following actions:
- Add products to cart.
- Start filling out checkout information.
- Leave the page without clicking the “Complete Order” button.
The main purpose of this feature is to find out the reason, send a polite reminder, and encourage the customer to return to the checkout page to complete their pending order.
Uses of the Abandoned Checkout feature
Why is enabling Abandoned Checkout considered a strategic move, especially on platforms like BettaMax? Here are the key benefits:
1. Increase conversion rate
This is the most important benefit. Instead of losing 60-80% of potential orders, Abandoned Checkout emails help you recover about 5-15% of the missed orders. This means that for the same initial marketing cost, your revenue can increase significantly.
2. Optimize customer experience
Sometimes, customers abandon their carts not because they changed their minds, but because of technical issues, network lag, or simply because they were distracted. A reminder email acts as a thoughtful customer service gesture, making it easier for them to continue their shopping journey.
3. Opportunity to increase order value
Not only can you remind them to complete their order, but you can also use that email to:
- Offer a discount code or free shipping offer.
- Suggest related products for them to buy together (Upsell/Cross-sell).
4. Save advertising costs
Repurposing engaged customers to make a purchase using Email Marketing is much more cost-effective than running paid Retargeting on Facebook or Google. Email is a channel with low investment costs but a high return on investment.
How to enable Abandoned Checkout on BettaMax
The BettaMax store interface is designed to be user-friendly, allowing users to quickly activate the Abandoned Checkout feature. This only includes two simple steps:
Step 1: Access Email Marketing Settings
At the main interface of the BettaMax store, follow these instructions:
Click on Marketing on the main navigation bar.
Select Email marketing.
Click Viewdetail of the Abandoned Checkout item to go to advanced settings.
Note: BettaMax often has available Abandoned Checkout email templates. You should edit the sending time to suit your product and customer target.
Step 2: Change the activation status to Active and Save
After entering the detailed setup screen:
You can change the Subject line to suit your needs. This is the text summary of the email that the recipient sees first when the email arrives in their inbox.
Continue looking at the left corner of the screen, you will see the status of the Abandoned Checkout feature is in Inactive mode.
Change this status to Active.
Click the Save button to confirm the changes.
Step 3: Check the status again
Once you have completed the necessary settings, the final step is to confirm the system’s activation status.
Result: The Abandoned Checkout status will change to Active. This means that the automation has been activated and the system will send a reminder email to the customer when they leave the cart without checking out.
Conclude
With just 3 simple steps above, you can enable the Abandoned Checkout feature on BettaMax and let the system automatically take care of customers for you. Each email sent at the right time not only helps increase the order completion rate but also builds a professional and dedicated brand image in the eyes of customers.
If you need support, don’t forget the BettaMax team is always ready to accompany you!