TikTok Pixel is an essential tool for running effective advertising campaigns on TikTok. It allows sellers to measure campaign performance and optimize ad activities for the best results. In this article, BettaMax provides step-by-step instructions on integrating TikTok Pixel into your BettaMax store, helping you maximize its potential.
What is TikTok Pixel?
TikTok Pixel is an HTML code snippet provided by TikTok that sellers embed into their store. When users visit your store, the Pixel automatically activates to collect user behavior and data.
Why Integrate TikTok Pixel into Your BettaMax Store?
TikTok Pixel plays a crucial role in optimizing advertising campaigns on TikTok. It offers three key benefits for dropshipping sellers:
- Measure Campaign Performance: TikTok Pixel allows you to track the number of visitors to your store via TikTok ads. Higher traffic signals a successful campaign, giving you clear insights into ad effectiveness.
- Optimize Ad Campaigns: Beyond measuring effectiveness, TikTok Pixel collects user behavior data, enabling you to refine targeting strategies. This helps you reach audiences who have visited specific pages on your store, making your ads more precise and impactful.
- Support Remarketing Campaigns: With collected data, TikTok Pixel helps sellers build potential audience groups. These groups can then be used to set up effective remarketing campaigns, increasing conversion rates and optimizing ad budgets.
Step-by-Step Guide to Creating & Integrating TikTok Pixel
Step 1: Create an Account
First, you need to register a TikTok Ads account at: https://ads.tiktok.com/i18n/signup/
You can sign up using Email or your TikTok account.
After successfully registering, go to Tools → Events.
At the Events Manager interface, select Connect data source → Web → Click Next button to continue.
Step 2: Connect Your Website to TikTok Ads
Go back to BettaMax and copy your store link.
Paste it into Add your website → Next.
In the Choose data connection method window, select Manual setup → Next.
Then choose TikTok Pixel + Events API → Next.
Step 3: Create a TikTok Pixel
Enter your Pixel Name (up to 128 characters).
Choose a name that reflects your conversion goal so you can easily manage multiple Pixels later.
→ Click Create to finish.
After the Pixel is created, copy the Pixel ID to integrate into your store.
Step 4: Install TikTok Pixel on BettaMax
Log in to your BettaMax account.
If you don’t have an account yet, refer to our guide How to Create a BettaMax Account to start your dropshipping journey quickly.
Once logged in, go to:
Settings → TikTok Pixel → Add Pixel ID
Paste the Pixel ID → Search for the product you want to apply the Pixel to → Click Add Pixel.
Step 5: Verify Your TikTok Pixel
Install the TikTok Pixel Helper extension on Chrome.
Open your Online Store page where the Pixel was added → Click the extension icon to check active Pixel IDs and events.
Tip: Refresh the page and wait 3–5 minutes for accurate validation.
Step 6: Set Up Events
Return to TikTok Ads Manager and click Next on Step 2 (Install base code) and Step 3 (Manage configurations).
At Step 4: Set up events, click Launch Event Builder → Your product page (where Pixel is installed) will open.
To create an event:
- Select All events → Add event
- Choose URL visit → Next
- Select an event type under Set up event. Enter the URL customers will visit after completing the action (URL contains)
- After that, return to TikTok Ads Manager and click Next from Step 4 to Step 8 to complete Pixel + Events setup.
Step 7: Test Live Events
On TikTok Ads Manager, go to Data sources → Click the Pixel name to begin testing.
Steps to test:
- Paste your product page URL at Step 1. Click Generate QR code
- After you scan the QR code, your website will open. Interact with your website to check whether the events are being triggered correctly.
For the most accurate results, you should use the TikTok app to scan the QR code.
Every action you take will be recorded as an event under Test Event.
Video Tutorial
Conclusion
Integrating TikTok Pixel into your BettaMax store provides significant benefits for sellers from tracking customer behavior to evaluating ad effectiveness. If you need assistance in setting up or using TikTok Pixel to optimize your campaigns, contact BettaMax via live chat on our website for immediate support.
Start your dropshipping journey today — Sign up for a BettaMax store now!