You send an email to your customers. They don’t open it! End of story!
In this competitive e-commerce world, where every click counts, the right sales email templates are more than a tool. It’s your secret weapon for dropshipping success. From nurturing leads, recovering abandoned carts or maximizing holiday sales, these expertly designed templates are your gateway to stay connecting with customers and driving impressive conversion rates.
So, we craft the following 30 sales email templates with 60% or higher open rates, 8% or higher click-through rates, and 30% or higher response rates. You can edit each template to tweak them for your market, product, deals and customer.
30 Converting Sales Email Templates for Dropshippers
Let’s see what we have!
15 sales email templates to boost sales during the holiday
The holiday season is great for dropshippers to increase revenue and build lasting customer relationships. These sales email templates are designed to ignite the festive spirit while driving sales during peak shopping periods.
Early bird holiday shopping announcement
Subject: 🎁 Be the First to Unwrap Our Holiday Deals!
Hi [Customer Name],
The holiday magic has arrived early at [store name]! We’re giving our valued customers like you exclusive early access to our festive collection.
🌟 Preview our holiday deals
🎄 Shop before items sell out
⭐ Get an extra 15% off with code: EARLYBIRD
Button: [Shop Now]
Warmest wishes,
[Your name]
Black Friday countdown
Subject: Don’t Miss Out! Black Friday Deals Start in 24 Hours🎁
Hello [Customer Name],
The biggest shopping event of the year is almost here! Our Black Friday sale kicks off in just 24 hours, featuring:
- Up to 70% off storewide
- Free shipping on orders over $50
- Limited-edition holiday bundles
Set your reminder: [Sale start time]
Button: [Preview Deals]
Happy shopping!
[Your name]
Cyber Monday flash sale
Subject: ⚡ 6-Hour Flash Sale: Cyber Monday Exclusive
[Customer Name],
Time is of the essence! Our Cyber Monday Flash Sale is LIVE for just 6 hours.
🔥 Additional 25% off all electronics
💻 Buy 2, Get 1 Free on selected items
⚡ Lightning deals every hour
Don’t wait – these deals vanish at midnight!
Button: [Shop Flash Deals]
Best regards,
[Your Name]
Christmas gift guide
Subject: 🎄 Your Ultimate Christmas Shopping Guide is Here!
Dear [Customer Name],
Still searching for the perfect gift? We’ve crafted the ultimate gift guide just for you:
For Her:
- [Product 1] – Perfect for [benefit]
- [Product 2] – Ideal for [benefit]
For Him:
- [Product 3] – Great for [benefit]
- [Product 4] – Amazing for [benefit]
Use code: SANTA20 for 20% off these bargain picks!
Button: [Explore Gift Guide]
Happy Holidays!
[Your Name]
New Year’s resolution sale
Subject: New Year, New You! 🎉 New Special Deals
Hi [Customer Name],
Ready to crush your New Year’s resolutions? We’re here to help!
Save big on:
- Fitness equipment: 40% off
- Planners & organizers: BOGO free
- Wellness products: 25% off
Extra 10% off with code: NEWYOU24
Button: [Start Shopping]
To your success,
[Your Name]
Valentine’s day special
Subject: ❤️ Love is in the Air (and So Are These Deals!)
Dear [Customer Name],
Make this Valentine’s Day unforgettable with our special collection:
💝 Couple’s favorites
💘 Romantic gifts under $50
💖 Last-minute delivery available
Special code: LOVE2024 for 15% off
Button: [Find the Perfect Gift]
XOXO,
[Your Name]
Easter holiday bundle
Subject: 🐰 Hop Into Spring Savings!
Hello [Customer Name],
Spring has sprung at [Store Name]! Celebrate Easter with our special bundles:
🌸 Family Fun Bundle: Save 30%
🥚 Easter Basket Essentials: 25% off
🌺 Spring Decor Collection: Buy 2, Get 1 Free
Use SPRING24 for extra 10% off
Button: [Shop Easter Specials]
Happy Spring!
[Your Name]
Mother’s day preview
Subject: Show Mom Some Extra Love 💐
[Customer Name],
Mother’s Day is approaching! We’ve prepared something special:
- Early bird pricing on luxury gifts
- Free gift wrapping
- Guaranteed delivery before Mother’s Day
Extra 20% off with code: MOMSLOVE
Button: [Shop Mother’s Day Collection]
Best wishes,
[Your Name]
Father’s day campaign
Subject: 🎯 Dad-Approved Deals Inside!
Hi [Customer Name],
Finding the perfect gift for Dad just got easier!
👔 Premium selections at 30% off
🎣 Outdoor gear specials
🎮 Tech favorites with free shipping
Code SUPERDAD for additional 15% off
Button: [Shop Dad’s Favorites]
Cheers,
[Your Name]
Summer holiday kickoff
Subject: ☀️ Summer Starts Here! Exclusive Holiday Deals
Hello [Customer Name],
Kick off your summer with these hot deals:
🌊 Beach essentials: 40% off
🏖️ Summer fashion: BOGO 50% off
🎉 Outdoor entertainment: Special bundles
Use SUMMER24 for free shipping!
Button: [Start Summer Shopping]
Stay cool,
[Your Name]
Back to school campaign
Subject: 📚 Back to School Made Easy (and Affordable!)
Dear [Customer Name],
Get ready for the new school year with our biggest sale:
📗 School supplies bundles: 25% off
💻 Tech essentials: Special student pricing
🎒 Premium backpacks: Buy one, get 50% off second
Extra 10% off with code: SCHOOL24
Button: [Shop School Essentials]
Good luck this year!
[Your Name]
Halloween special
Subject: 👻 Explrre Spooktacular Savings!
[Customer Name],
A haunting good time with our Halloween deals:
🎃 Decorations: 30% off
👻 Costume collections: BOGO deals
🍬 Party supplies: Bundle savings
Use BOO24 for an extra treat!
Button: [Shop Halloween]
Happy haunting!
[Your Name]
Thanksgiving preview
Subject: 🦃 Early Access to Thanksgiving Deals!
Hello [Customer Name],
Have a perfect Thanksgiving with our early bird specials:
🍂 Home decor: 35% off
🍽️ Dining essentials: Special bundles
🏠 Host must-haves: Buy 2, Get 1 Free
Code THANKS24 for additional savings
Button: [Shop Thanksgiving Collection]
Gratefully yours,
[Your Name]
Holiday season bundle
Subject: 🎄✨ Your Holiday Bundle Awaits!
Dear [Customer Name],
Create magic this holiday season with our special bundles:
- Premium Gift Bundle: Save 40%
- Holiday Decor Set: 30% off
- Family Entertainment Pack: Special pricing
Use HOLIDAY24 for free express shipping!
Button: [Explore Bundles]
Season’s greetings,
[Your Name]
End-of-year clearance
Subject: 🎉 Goodbye 2024 – Our Biggest Sale Yet!
[Customer Name],
End the year with amazing savings:
📣 Up to 75% off selected items
🎁 Mystery boxes at 50% off
⭐ Extra 20% off clearance
Final code of the year: BYE2024
Button: [Shop Year-End Sale]
Here’s to a great new year!
[Your Name]
>> Read more: 5 Steps For Crafting An Effective Marketing Strategy
15 sales email templates for daily nurturing
To build and maintain consistent customer engagement, you need a thoughtful approach to email marketing. These best sales email templates focus on cart recovery, customer retention, and evoking an urgency feeling around your offers.
Abandoned cart recovery
Subject: Your Cart Misses You! 🛒
Hi [Customer Name],
We noticed you left some amazing items in your cart. Would you like to complete your purchase? Here’s what’s waiting for you:
[Product Images with Names]
Total Value: [Amount]
To make it even more tempting, here’s a special 10% discount: COMEBACK10
Button [Resume Shopping]
Best regards,
[Your Name]
New collection alert
Subject: Fresh Arrivals Just for You ✨
[Customer Name], we thought you’d love this!
Based on your previous purchases, we’ve made these new arrivals just for you:
[Featured Products with Images]
As one of our valued customers, enjoy early access and 15% off with: FRESH15
Button: [Shop New Arrivals]
Happy shopping!
[Your Name]
Price drop notification
Subject: 📉 Price Drop Alert on Your Wishlist Items!
Hello [Customer Name],
Good news! Items you’ve been eyeing are now on sale:
[Product Images and New Prices]
These prices won’t last long! Plus, use code DROP10 for an extra 10% off.
Button: [View Your Wishlist]
Best wishes,
[Your Name]
Customer loyalty reward
Subject: 🌟 You’ve Earned a Special Reward!
Dear [Customer Name],
Thank you for being a loyal customer! Here’s a special reward just for you:
- 20% off your next purchase
- Free shipping on any order
- Early access to new arrivals
Your exclusive code: LOYAL20
[Start Shopping]
With appreciation,
[Your Name]
Win-back campaign
Subject: We Miss You! Come Back for 25% Off
Hi [Customer Name],
It’s been a while since your last visit to [Store Name]. We’d love to welcome you back with:
🎁 25% off your next purchase
📦 Free shipping
✨ Access to new arrivals
Use code: WELCOME25
Button: [Rediscover Our Store]
Hope to see you soon!
[Your Name]
Flash sale alert
Subject: ⚡ 24-Hour Flash Sale Alert!
[Customer Name],
Quick! Don’t miss out on these flash deals:
- 50% off selected items
- Buy one, get one free deal
- Limited time offers
Sale ends: [Countdown Timer]
Button: [Shop Flash Sale]
Happy shopping!
[Your Name]
VIP early access
Subject: 👑 VIP Early Access: Shop Before Everyone Else!
Dear VIP [Customer Name],
As a valued customer, you get the first pick of our new collection:
- 24-hour head start
- Exclusive VIP pricing
- Limited edition items
Your VIP code: EXCLUSIVE20
Button: [Shop Early Access]
Thank you for your loyalty!
[Your Name]
Restock notification
Subject: 🎉 It’s Back! Your Wishlist Item is Now Available
Good news, [Customer Name]!
[Product Name] is back in stock! But hurry – last time it sold out in 48 hours.
🎁 First 50 orders get 15% off
📦 Free express shipping
✨ Limited quantity available
[Shop Now]
Don’t miss out!
[Your Name]
Personalized recommendations
Subject: Picked Just for You 🎯
Hi [Customer Name],
We think you’ll love these:
[Personalized Product Recommendations]
Special offer: Buy any 2 recommended items and save 20%!
Code: JUSTFORYOU
Button: [View Your Picks]
Enjoy shopping!
[Your Name]
Cart expiry warning
Subject: ⏰ Your Cart Items Are Selling Fast!
[Customer Name],
Just a friendly heads-up – some items in your cart are running low on stock:
[Low Stock Items]
Complete your purchase now and get 10% off with code: SAVENOW
Button: [Complete Purchase]
Best regards,
[Your Name]
Weekend special
Subject: 🌟 Weekend Treats Just for You!
Hello [Customer Name],
Make your weekend special with these exclusive offers:
- 30% off weekend bestsellers
- Free gift with purchase
- Double rewards points
Code: WEEKEND30
Button: [Shop Weekend Specials]
Happy weekend!
[Your Name]
First-time customer special
Subject: Welcome to the Family! 🎉 Here’s Your Gift
Welcome [Customer Name]!
We’re thrilled to have you join our community. Here’s a special welcome gift:
- 30% off your first purchase
- Free shipping
- Priority customer support
Use code: WELCOME30
Button: [Start Shopping]
Welcome aboard!
[Your Name]
Bundle and save
Subject: 📦 Created Just for You: Custom Bundle Deals!
Hi [Customer Name],
We’ve put together special bundles based on your interests:
[Customized Bundle Options]
Save up to 40% when you buy as a bundle!
Extra 10% off with code: BUNDLE10
Button: [Explore Bundles]
Happy bundling!
[Your Name]
Last chance reminder
Subject: ⚠️ Last Call: Your Cart Items Are Going Fast!
[Customer Name],
Just wanted to let you know:
- Your cart items are in high demand
- Some items are running low on stock
- Current prices end soon
Complete your purchase now and save 15% with: LASTCALL
Button: [Complete Purchase]
Best regards,
[Your Name]
Referral program
Subject: 🤝 Share the Love, Get $20!
Dear [Customer Name],
Love our products? Share them with friends and earn rewards:
- Get $20 for each friend who makes a purchase
- Your friend gets 20% off their first order
- Unlimited referral earnings!
Your referral code: [UNIQUE_CODE]
Button: [Share Now]
Thanks for spreading the word!
[Your Name]
FAQ
How often should I send sales emails to my customers?
For most dropshipping businesses, sending 2-3 emails per week keeps an optimal balance between staying top-of-mind and avoiding subscriber fatigue. However, during the holiday season, you might increase the frequency slightly.
What’s the best time to send sales emails?
Research suggests that between 10 AM and 2 PM local time, Tuesday through Thursday typically generates the highest open rates. Testing different times with your specific audience will help you find your sweet spot.
How can I personalize these good sales email templates effectively?
Beyond inserting the customer’s name, you can consider segmenting your list based on:
- Previous purchase history
- Browse behavior
- Geographic location
- Cart abandonment status
Should I use emojis in subject lines?
Emojis can increase open rates when used strategically. However, you should limit emoji usage to 1-2 per subject line and keep them relevant to your message and brand voice.
How can I improve my email open rates?
Focus on crafting compelling subject lines, segmenting your list effectively, and maintaining consistent sending times. Regular A/B testing of different subject lines also helps you know your audience’s favorite.
Final Thoughts
All the above best sales email templates are your foundation to attract, keep and win customers. You can customize them to match your brand voice and customer preferences. You can keep testing and refining these templates based on your metrics.
With each stroke, you’ll learn more about what captivates your customers and drives them to take action.
Don’t forget to explore BettaMax – our all-in-one dropshipping platform that helps even fresh dropshippers gain high revenue. Contact us if you need more support!
——-
Website: https://bettamax.com
Tel: (+84) 36-779-0888
Facebook: https://www.facebook.com/bettamax23
BettaMax Dropshipping Community: https://www.facebook.com/groups/BettaMax
