Facebook Pixel has become an indispensable part of advertising campaigns on social media platforms. The guide below provides the necessary steps to integrate Facebook Pixel into the BettaMax store, enabling sellers to maximize the effectiveness of traffic through various communication strategies.
What is Facebook Pixel?
Facebook Pixel is an incredibly powerful online marketing tool provided by Facebook. Its main task is to track user behavior, collect information, and measure campaign effectiveness. Accordingly, this tool will help you easily optimize ads, target the right audience, and thereby increase the conversion rate.
Why integrate Facebook Pixel into the store?
Integrating Facebook Pixel into the BettaMax store is an essential step for collecting data and evaluating the effectiveness of advertising campaigns on the Facebook platform. This is a powerful tool that brings many important benefits.
Track Ad Performance
Facebook Pixel helps track and analyze the detailed effectiveness of advertising campaigns. This tool provides information on the number of views, interactions, and conversion actions from ads. By tracking user behavior after they click on an ad, you can better understand the origin and journey of customers, including purchases, registrations, or visits to specific pages on the store.
Optimize Ad Campaigns
The Pixel provides useful data to optimize ads according to specific goals. With this data, you can create lookalike audiences, helping to effectively reach potential customers with characteristics similar to those who have interacted with the store on BettaMax. Additionally, you can monitor events such as completed transactions or product views to adjust ads to be more relevant and effective.
Retargeting
Facebook Pixel supports retargeting people who have visited, helping to increase conversion chances. By setting up specific events, you can display personalized ads, targeting users who have previously shown interest, thereby optimizing the ability to capture potential customers.
Measure Business Performance
Facebook Pixel provides important metrics such as the number of conversions, revenue, and the average value of each transaction. This data helps businesses evaluate the performance of advertising campaigns, thereby building and adjusting strategies effectively to achieve optimal results.
Quick Guide to Installing Facebook Pixel on BettaMax
Get Facebook Pixel Code
To get the Facebook Pixel code for conversions, users can follow the instructions below:
Step 1: User accesses the advertising account at the link https://business.facebook.com/ .
Step 2: User clicks on Settings → Select Data Sources tab → And select Datasets.
Step 3: Create Pixel and name the Facebook Pixel.
At the top right of the interface, the user clicks the Add button to open the New Dataset dialog box.
Next, you just need to name the Pixel so that it is easy to remember and distinguish from other existing Pixels.
→ Click Create to complete the Facebook Pixel setup process.
Step 4: Finally, the user Copies the code containing the Facebook Pixel ID to attach to the store on BettaMax.
How to Install Facebook Pixel on BettaMax Store
Sellers can follow these steps:
Step 1: Seller clicks Sign In to log in to BettaMax.
Step 2: Select Setting → Facebook Pixel → Add Pixel ID.
Step 3: Paste the Pixel code and select the product to attach the Pixel to.
The user pastes the created Pixel ID into the Pixel ID box → Search for the product name to attach the Pixel to in Search Product → Click Add Pixel to complete.
Check Facebook Pixel Code
Method 1: The user checks directly on the Product Page. Details of the steps are as follows:
Go to My Product → Find the product name that was just attached to the Pixel → Click on the edit icon (pen).
If the Pixel is successfully attached, the ID code will be displayed in the Facebook Pixel column.
Method 2: The user uses the Meta Pixel Helper extension for the Google Chrome browser. Details of the steps are as follows:
Access the Chrome Web Store, search for Meta Pixel Helper → Install the extension into the Chrome browser.
Click the Meta Pixel Helper icon on the browser toolbar to view the list of Pixels or events triggered.
Frequently Asked Questions
Can 1 Facebook Pixel be used for multiple products?
Yes, you can use one Facebook Pixel for multiple products in your store. However, if you manage multiple different stores or have multiple product categories with separate advertising strategies, you may consider using multiple Pixels for easier tracking and campaign optimization.
What are the common errors when integrating Facebook Pixel?
Below are common errors when integrating Facebook Pixel into the store:
- Pixel not recording data
- Conversion data mismatch
- Duplicate Events
How long does Facebook Pixel store user data?
Facebook Pixel stores user data for a maximum of 180 days from their last interaction with the store. After this period, if the user does not take any new action, the data will be automatically deleted.
Conclusion
This article provided a detailed guide on how to integrate Facebook Pixel into the BettaMax store, aiming to help sellers effectively track and analyze customer behavior. Through this, you can build an optimal strategy to increase orders and improve revenue. Wishing you success!