For sellers using the BettaMax platform, offering free shipping is a powerful lever to increase average order value and boost customer retention. In this guide, we’ll walk you through how to set up free shipping campaign on BettaMax and share key tips to help you control costs while maintaining strong business performance.
Why Free Shipping Is a Secret Weapon in E-commerce
There’s something about the word “free” that instantly grabs attention – especially when it comes to shipping. Whether it’s a free sample, free returns, or free delivery, these perks can significantly influence purchase decisions.
In fact, a study by Baymard found that 47% of online shoppers abandon their carts due to unexpected shipping costs or extra fees. That number jumps even higher when international orders are involved — thanks to added taxes and cross-border delivery fees.
By removing shipping costs at checkout, you can lower cart abandonment rates and create a smoother path to purchase. Even better, offering free shipping can earn customer trust and encourage repeat purchases — all while strengthening your brand’s reputation.
What to Prepare Before Offering Free Shipping
Free shipping is a powerful way to drive revenue — but it’s important to set it up smartly so it doesn’t eat into your profits. Here are three key factors to keep in mind:
Manage International Shipping Costs
Shipping fees vary widely depending on the destination. Be strategic: consider offering free shipping only in select regions or countries where you can absorb the cost more easily.
Protect Your Product Margins
Offering free shipping doesn’t mean taking a loss. Make sure your product margins are high enough to offset delivery costs. This helps ensure long-term profitability while keeping your offer attractive.
Set a Minimum Purchase Threshold
One smart way to make free shipping work is by requiring a minimum order value. This not only protects your margins, but also increases average cart value – encouraging shoppers to spend a little more to unlock free delivery.
How to Set Up Free Shipping on BettaMax
Setting up a Free Shipping campaign on BettaMax is simple. Just follow these steps:
Step 1: Go to the Product Page
From your BettaMax dashboard, head to the Products section.
Here, you’ll see a Discount tab next to the Description area.
Step 2: Add a New Free Shipping Campaign
Click on Add Campaign, then choose Add Code to create a new discount.
Step 3: Fill Out Campaign Details
A new window titled Add Discount Campaign will appear. Fill in the following:
- Campaign Name – For example: Summer sale
- Discount Label – This will be shown on the product card
- Type – Select Free Ship
Next, under Requirements, choose one of the following:
- None – Free shipping applies to all orders
- Min Purchase Amount ($) – Set a minimum spend required to unlock free shipping
→ Click Apply Code to confirm.
Then, set your Start Date, and choose a Duration:
- Endless – For ongoing promotions
- Limit Duration – For time-sensitive offers
Step 4: Save the Campaign
Once everything’s set, click Add Discount to save and activate your Free Shipping offer.
Conclusion
Offering free shipping isn’t just about removing a fee – it’s a smart sales strategy that helps your brand stand out in a crowded market.
With BettaMax, you can easily launch free shipping campaigns for specific products or timeframes without any complicated setup. When done right, free shipping can help you boost revenue and create a smoother, more enjoyable shopping experience for your customers.
👉 Ready to grow your dropshipping business? [Sign up for BettaMax now] and start converting more with smarter shipping strategies!
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