If you’re running Snapchat Ads to attract new customers, tracking your campaign performance is essential. Snap Pixel is the tool that makes it possible. With Snap Pixel, you can monitor user behavior on your BettaMax store after they click your ad, allowing you to accurately measure engagement and fine-tune your marketing strategies.
This guide walks you through the entire Snap Pixel integration process from start to finish, helping you set it up, test it, and make the most of your Snapchat Ads data to drive growth and boost revenue.
What is Snap Pixel?
Snap Pixel is a small piece of code that you install on your website to track user activity after they interact with your Snapchat ads. It helps you understand what visitors do on your store whether they view a product, add it to their cart, or complete a purchase, so you can optimize your campaigns directly in Snap Ads Manager.
What Can Snap Pixel Track?
Once installed, Snap Pixel can monitor the key actions users take on your store, including:
- Page Views: When users visit any page in your store.
- View Content: When they open a specific product or category page.
- Add to Cart: When users add products to their shopping cart.
- Start Checkout: When they begin the checkout process (this also includes abandoned carts).
- Choose Payment Method: When users select a payment method, indicating high purchase intent.
- Purchase: When an order is completed successfully.
- Search: When users use the search bar to find products.
Why Use Snap Pixel?
Measure and Optimize Ad Performance: Snap Pixel lets you track how many users return to your store after viewing your ad. This helps you evaluate campaign effectiveness and identify which ads drive the most conversions, allowing for smarter budget allocation.
Run Retargeting Campaigns: Not all visitors make a purchase on their first visit. With Snap Pixel, you can retarget users who showed interest but didn’t convert, giving you a better chance to close the sale with timely and relevant ads.
Reach Lookalike Audiences: Snap Pixel also enables you to expand your customer base by targeting users who share similar interests and behavior with your current customers. These people are more likely to engage with your ads and make a purchase.
How to Set Up Snap Pixel on BettaMax
Create a Snap Pixel in Ads Manager
Go to Snapchat Ads Manager and log in or create a new account.
Open the menu in the top-left corner → And select Events Manager.
In Events Manager, click New Event Source.
In the popup, choose Website as your data source → And click Next.
Name your Pixel → click Create.
On the Pixel dashboard, select Set Up Snap Pixel to begin setup.
Choose Manual Setup → And click Next.
Select the event types you want to track under Awareness, Consideration, and Conversion → click Next.
On the next screen, click Next again to continue.
Your Pixel code will now be generated. Copy the Pixel ID → click Finish.
Add Your Snap Pixel to BettaMax
In your BettaMax admin dashboard, go to Settings → Navigate to the Snapchat Pixel tab → And click Add Pixel ID.
In the popup window:
- Paste the copied Pixel ID into the Paste Pixel ID field.
- Search for and select the product(s) you want to associate with the Pixel.
- Click Add Pixel to complete the setup.
Verify Your Pixel Setup
To confirm that your Pixel is working properly:
Install the Snap Pixel Helper Chrome extension.
Visit your product page where the Pixel was installed → Click the Snap Pixel Helper icon in your browser toolbar.
Refresh the page and wait a few minutes for the tool to detect your Pixel and track events.
Understand what events are tracked
Once the integration is complete, Snap Pixel will automatically record the following key events:
- View Content: Triggered when a user views a specific product.
- Add to Cart: Triggered when a product is added to the cart.
- Start Checkout: Triggered when the customer clicks the checkout button.
- Purchase: Triggered when the order is completed and the user reaches the thank-you page.
To make sure everything is working correctly:
In Snapchat Ads Manager, go to the Test Events section → Enter your store URL in the test box and click Open Website.
Interact with your store (e.g., view a product or start checkout) to see if events are firing properly.
Conclusion
Integrating Snap Pixel with your BettaMax store helps you track customer behavior, improve ad performance, and unlock advanced advertising features like retargeting and audience expansion.
We hope this step-by-step guide made the process simple and clear. Be sure to check your Pixel’s status regularly to ensure data is being captured accurately. Doing so will help you get the most out of your Snapchat ad campaigns.
Don’t have a store yet? Sign up for BettaMax and start building your dropshipping business with better insights and smarter marketing today.
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